Rodolfo Luzardo, Principal, ZS Associates
Rodolfo Luzardo is a Partner at ZS and leader of ZS’s Priority Industries as well as ZS’s Private Equity Practice. He helps his clients create value through Pricing, Marketing and Sales Solutions, and successfully manage complex large-scale commercial transformations. Rodolfo delivers consistent value to clients by taking a hands-on, pragmatic approach to complex problems that generates impact in the short term and build foundational capabilities for long term success.
With 20+ years of professional experience in finance, operations and consulting, Rodolfo has been advising the world’s premier companies over the past decade, and has first-hand operating and sales experience. His expertise is in pricing, marketing and sales strategy and effectiveness, with a focus on large-scale commercial transformations relating to go-to-market strategy, merger integration, sales and marketing effectiveness, and pricing optimization. Rodolfo has broad industry exposure spanning specialty chemical, industrial, basic materials, distribution, consumer products, retail and private equity. He lectures on sales strategy topics at the Kellogg School of Management Executive Program, and has published numerous articles and white papers on sales force performance, strategic account management and commercial transformation.
Rodolfo has an MBA, with honors, from the University of Chicago and a BA in Economics from the University of Miami. Prior to ZS, Rodolfo was an Associate Partner at McKinsey & Company, and also held positions in Private Equity and Investment Banking earlier in his career.
