Su Jin Yeon, Assistant Professor, University of Groningen
Su Jin Yeon is an assistant professor at the University of Groningen, based in the Netherlands. She is the faculty member of the Department of Global Economics and Management, teaching courses in the areas relating to International Business and Culture. Previously, she worked as an assistant professor at the International Business Department from Tecnológico de Monterrey in Mexico. She obtained a PhD in International Business from Chungbuk National University in South Korea and Masters of International Business from the University of Auckland in New Zealand. Dr. Yeon is involved with a research project in collaboration with Dr. Yarid Ayala and Dr. Elliott Kruse to explore the roles of CDO on digital transformation in the global context.
