Session 12-C
DATA EXPERIENCE: A PARADIGM SHIFT IN DISCOVERING ORGANIZATIONAL DATA NEEDS
Every CDO, CDAO, and data management leader must understand the information needs and capabilities of their organization to guide progress toward mission and business objectives. Maybe you have performed a current-to-future state assessment and gap analysis and are familiar with these questions:
- Where are you now?
- Where do you want to be?
- What do you need to get there?
We know this discovery process well, but we have room for improvement in the way we interview stakeholders, collect requirements, empathize with users, and define data and analytic priorities.
This session provides a practical framework and ready-to-use process steps for better intentional interviews that collect the right kind of information you need to lead a successful data program in your organization, while avoiding pitfalls with bad questions that obscure the truth. It will also educate you on how to have insightful conversations about what it is like using data within your organization to keep your strategy and execution focused on an exceptional data experience.
Speaker
karen bourne
Director, Digital Data, Guidehouse
