Session 17-C
Gamifying Data Culture to Unlock Business ROI - An Interactive Guide for CDOs
Organizational investment in data and analytics is now standard practice, yet achieving sustainable ROI from these investments remains a formidable challenge. This session tackles the critical issues faced by Chief Data Officers (CDOs): driving the adoption of data analytics solutions and fostering data-informed decision-making. Where should CDOs start to build a data culture? What are the current gaps in this journey? How should they orchestrate initiatives to bring about user adoption and organization-wide change?
This session will answer all these questions in three segments: a) Presenting a proven framework that CDOs can use to assess and measure the data culture of their organizations. b) Sharing novel gamification approaches to bridge the gaps and level up in the journey by learning from inspiring real-world stories. c) Internalize learning with an interactive segment to help participants absorb and apply the insights using two industry case studies.
Our data culture assessment framework addresses the challenge of quantifying intangible attributes along an organization’s data journey. The framework has a comprehensive set of pillars and competencies that help assess organizational maturity levels in data-driven decisioning. Firms are classified into four levels with a clear characterization of the key attributes, what it takes to level up, and how each of the maturity levels translate into Business ROI.
The session then presents time-tested strategies to enhance data culture at organizations. The gamification approaches we recommend involve a combination of top-down and bottom-up initiatives that reward learning, foster adoption, inspire collaborative storytelling, and incentivize data-driven habits. Real-world stories are woven throughout the session, showcasing how CDOs implemented these strategies to reshape data culture, drive data literacy, and transform business outcomes. Participants will engage with two industry case studies, which have been carefully selected to represent common challenges and opportunities in data culture transformation. This hands-on exercise will help attendees gain a deep, experiential understanding.
Our session goes beyond theoretical discussions; it’s about real-world applications and results. Participants will walk away with inspiring ideas and practical strategies to gamify their data culture. By the end of the session, participants will have a clear understanding of how to leverage gamification to not only enhance data literacy and culture but also to unlock and maximize business ROI.
Speaker
Ganes Kesari
Co-founder & Chief Decision Scientist, Gramener
Karan Dhawal
Data Strategy and Technology Leader, ZS Associates
